Scaling from 10 to 60 Custom Builds with a Predictable Video Funnel.

Edge3 Pools is a premium custom pool builder dedicated to transforming Melbourne backyards. We partnered with them to overhaul their marketing and build a reliable, high-converting enquiry system.

The Challenge: Edge3 Pools set an ambitious goal to scale their business from 10 custom pool builds per year to 60. To achieve this, they needed to move away from basic advertising and develop a sophisticated lead generation system. They required a strategy that could attract high-ticket clients, educate homeowners, and build genuine trust before a consultation was even booked.

The Solution: We designed and implemented a structured four-step lead generation funnel tailored for Meta ads and organic social media. Across a comprehensive four-month strategy, we managed the complete on-site production to deliver a diverse suite of video assets. The final package featured a cinematic hero video, engaging lifestyle content, educational advisory reels, and direct ads highlighting their core guarantees: fixed pricing, a 12-week build time, and a $74,900 offer. Our favourite part of the project was helping them leverage transparent content to confidently answer customer questions and showcase their true expertise.

Results: The ongoing strategy and targeted video funnel established a strong foundation for their growth:

• Mapped a clear trajectory to scale from 10 to 60 annual builds

• Launched a full suite of Meta ad creatives and organic social assets

• Implemented a four-step funnel to smoothly guide viewers from brand awareness to booking action

• Built a library of educational content to handle common customer objections upfront

• Consistently reinforced key guarantees to drive high-value conversions