Humanising Recruitment with a Consistent LinkedIn Video Strategy.

Align Talent is a specialised recruiting agency focusing on the Accounting and Tech sectors. We partnered with them to transform their digital presence and bring an authentic, human touch to their brand.

The Challenge: Like many corporate recruitment firms, Align Talent faced a common hurdle. Their LinkedIn presence relied on random posting and lacked a face to the brand. They needed a sustainable strategy that would cut through the noise, avoid dry corporate jargon, and stop them from looking like just another volume-driven agency.

The Solution: We developed a structured, multi-month LinkedIn video strategy focused on consistency and personality. Through regular on-site production days, we batched engaging content ranging from professional market updates to relatable "anti-jargon" skits. We loved working closely with their team to guide the content, helping them showcase their niche expertise and proving that corporate recruitment does not have to be boring to be highly effective.

Results: The shift from ad hoc posts to a predictable video funnel delivered a strong qualitative impact for the agency:

  • Established brand recognition and trust through familiar faces

  • Streamlined conversations with candidates and clients

  • Created a valuable library of evergreen video assets

  • Successfully positioned them as a human alternative in a competitive market

Previous
Previous

Edge 3 Pools Summer Ready Campaign